The Bullhorn Blog
Fundraising copy, psychology and a few other bits.
6 crucial steps to better charity blog posts
At the start of every new year, people come out of the woodwork to declare, “Blogging is dead”. It’s not, but getting people's attention is harder than ever. If your charity’s blog posts didn’t cut the mustard in 2023, it’s time to take a more comprehensive approach....
How to kick your LinkedIn posting fears to the kerb in 2024
I'm not the biggest fan of social media. However, I use LinkedIn nearly every day to connect with people, showcase my expertise and keep my services front of mind. While there are many talented charity professionals using the platform, there are plenty of others who...
Your charity’s content could be catchier
In a world of wonderful causes, it's critical to explore how your charity can make marginal gains. Today, I want to talk about the power of alliteration. Miriam-Webster defines it as: "The repetition of usually initial consonant sounds in two or more neighbouring...
Why this Giving Tuesday post worked so well
It was Giving Tuesday earlier this week, and as I was browsing the hashtag on Linkedin, the images above stopped me in my tracks. I wanted to dig a bit deeper into the elements that made these stand out. The personal touch One of the most powerful things is the fact...
4 fascinating number psychology tips for charities
Numbers make the charity world go round. Whether it’s reaching your fundraising targets, recruiting volunteers or rolling out your services to more people, specific figures will never be far from your mind. There’s a lot of psychology behind using numbers and how...
3 ways to use the Zeigarnik effect in your non-profit
If you're unfamiliar with the Zeigarnik effect, here's a quick explanation from Wikipedia. Named after Lithuanian-Soviet psychologist Bluma Zeigarnik, the Zeigarnik effect occurs when an activity that has been interrupted may be more readily recalled. Let's jump right...