The Bullhorn Blog
Fundraising copy, psychology and a few other bits.
Your charity’s content could be catchier
In a world of wonderful causes, it's critical to explore how your charity can make marginal gains. Today, I want to talk about the power of alliteration. Miriam-Webster defines it as: "The repetition of usually initial consonant sounds in two or more neighbouring...
Why this Giving Tuesday post worked so well
It was Giving Tuesday earlier this week, and as I was browsing the hashtag on Linkedin, the images above stopped me in my tracks. I wanted to dig a bit deeper into the elements that made these stand out. The personal touch One of the most powerful things is the fact...
4 fascinating number psychology tips for charities
Numbers make the charity world go round. Whether it’s reaching your fundraising targets, recruiting volunteers or rolling out your services to more people, specific figures will never be far from your mind. There’s a lot of psychology behind using numbers and how...
3 ways to use the Zeigarnik effect in your non-profit
If you're unfamiliar with the Zeigarnik effect, here's a quick explanation from Wikipedia. Named after Lithuanian-Soviet psychologist Bluma Zeigarnik, the Zeigarnik effect occurs when an activity that has been interrupted may be more readily recalled. Let's jump right...
How to use a villain to galvanise support for your charity
There's been a lot of backlash against Suella Braverman's recent comments on homelessness. The home secretary said many people are living on the streets as a "lifestyle choice" and that rough sleepers shouldn't be allowed to pitch tents in public spaces. She even went...
Why this World Mental Health Day video is unforgettable
A lot of last week’s World Mental Health Day content was predictable. Organisations with toxic workplace cultures posting about the importance of looking after yourself A sea of stock images showing people looking unhappy Plenty of generic advice with no emotional...