The Bullhorn Blog
Fundraising copy, psychology and a few other bits.
Should you use AI to write your charity’s social media posts?
I’m just one guy doing his best to write a blog post, so I can’t go into every potential use of ChatGPT for charities right now. However, as a copywriter, I thought it would be useful to run a little content experiment. I’ve dabbled a bit with AI for research, but I’m...
Fundraising calls to action: 3 reasons for a rethink
We're subjected to anywhere between 5,000 and 10,000 advertising messages per day, depending on which source you choose to believe. One thing's for sure: it's not easy for charities and non-profits to cut through all the noise and get people to take action. When we...
How to use the Identifiable Victim Effect in your charity fundraising
I received a fundraising email from a well-known charity last week, which got me thinking. It sounded almost corporate in tone and came across as factual and generic. It didn't make me feel anything, despite it being for a worthy cause. You may have heard of the...
Is it time to flip the script in your video marketing?
You may be familiar with the phrase, “Begin with the end in mind.” It’s included in Dr. Stephen R. Covey’s book, ‘The 7 Habits of Highly Effective People.” It covers many areas of work and life, but I want to share how it can help promote your (or your clients’) video...
How to write video and animation scripts – steal my 7-step process
Steal my 7-step process for writing compelling animation and video scripts. You know, only if you want to. Don't feel obliged. 😉 Here's what I do once I've read the brief. 1) Get outside Grab a pen and a notepad and go into nature or somewhere with a...
11 easy ways to repurpose your blog posts
Are your blog posts a one-link wonder? For example, do you hit publish and then post the link to your site once on all your social platforms? Taking the time to plan your blog posts can result in a new bunch of repurposed assets for social media. Doing this has three...