by J Graham | Oct 16, 2023 | Psychology
A lot of last week’s World Mental Health Day content was predictable. Organisations with toxic workplace cultures posting about the importance of looking after yourself A sea of stock images showing people looking unhappy Plenty of generic advice with no emotional...
by J Graham | Oct 10, 2023 | Psychology
I was reading the annual M+R Benchmarks Study recently and came across a few interesting stats around email marketing by UK non-profits. The average email list size increased by 17% in 2022, building on substantial increases in the previous two years Overall email...
by J Graham | Oct 2, 2023 | General
I’m just one guy doing his best to write a blog post, so I can’t go into every potential use of ChatGPT for charities right now. However, as a copywriter, I thought it would be useful to run a little content experiment. I’ve dabbled a bit with AI for research, but I’m...
by J Graham | Sep 25, 2023 | Psychology
We’re subjected to anywhere between 5,000 and 10,000 advertising messages per day, depending on which source you choose to believe. One thing’s for sure: it’s not easy for charities and non-profits to cut through all the noise and get people to take...
by J Graham | Sep 19, 2023 | Psychology
I received a fundraising email from a well-known charity last week, which got me thinking. It sounded almost corporate in tone and came across as factual and generic. It didn’t make me feel anything, despite it being for a worthy cause. You may have heard of the...
